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Professor Russell S. Winer is the William Joyce Professor of Marketing and Deputy Chair of the Department of Marketing at the Stern School of Business, New York University. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, a top journal (one of the four A journals) in marketing, has been a Senior Editor for Marketing Science and the International Journal of Research in Marketing (IJRM), and is currently the co-editor of Marketing Letters. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.
Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award, the lifetime achievement award in marketing.
